About Us

💡 Our Story

At Finicky Feline, we know what it’s like to care deeply for a cat who turns their nose up at everything but deserves the very best. It all began with a challenge many cat parents face: finding a nutritional supplement that actually works and one their cat will eat. After years of trying to mix, mask, and coax for our cat, Moshi, we decided enough was enough—and so Finicky Feline was born.

Driven by love, science (help from a PhD in animal nutrition), and a bit of culinary creativity, we set out to create a supplement that’s as delicious as it is effective, supporting the unique needs of indoor cats without the struggle of force-feeding or flavor masking.

🌿 Our Mission

We’re here to simplify cat wellness— holistically —without compromise.
Our mission is to provide high-quality, science-backed nutrition that supports your cat’s overall health while delighting their taste buds. Because when your cat feels good on the inside, it shows on the outside—through shinier coats, happier moods, and cleaner litter boxes.

🔬 What Makes Us Different

  • Tailored for Indoor Cats: Our formula is made specifically for cats living in modern indoor environments—where activity, diet, and exposure differ from outdoor life.
  • Vet-Formulated & Flavor-Approved: We’ve combined the expertise of pet nutritionists and vets with ingredients cats actually love. The result? A supplement that works and tastes great.
  • All-in-One Simplicity: One scoop a day does it all—no need to juggle multiple products or pills.
  • Whole Body Support: From digestive health to dental care, skin and coat, and immune defense, we believe in treating the whole cat—not just the symptoms.

🐱 For the Cats Who Deserve More

We believe every cat—especially the fussy ones—deserves better than bland. They deserve nourishment that meets their needs and their palate. Whether you’re dealing with hairballs, bad breath, dull coat, or a picky eater, we’re here to help you restore your cat’s vitality one scoop at a time.

Because at Finicky Feline, we don’t just feed cats—we care for them, naturally.

Testimonials

  • My cat Luna is the pickiest eater, but she actually looks forward to this supplement mixed into her food. I’ve noticed a big improvement in her digestion and less hairball hacking—it’s a relief for both of us!

    Dianna T., New York, NY

  • After just a few weeks on this, my senior cat Max stopped vomiting so frequently. His coat is shinier too. I’ve tried a lot of products, but this one stands out—simple, clean, and it works.

    James R., Portland, OR

  • I was skeptical at first, but the difference in my cat’s energy and coat health is undeniable. Even her litter box smells less offensive now, which is a huge win in our small apartment.

    Elena M., Austin, TX

  • We have three indoor cats and started adding this to their food daily. The shedding is way down and they seem more playful overall. I love that it's made for indoor cats specifically.

    Michael D., San Diego, CA

  • This supplement became a game changer for my rescue kitty with a sensitive tummy. No more constant diarrhea or upset stomach. She’s finally thriving.

    Rachel B., Seattle, WA

  • What sold me was the ingredient list—nothing weird, just what cats actually need. It’s helped with my cat’s itchy skin and she barely notices it’s in her food.

    Kevin L., Chicago, IL

  • Our vet even commented on how great my cat’s coat looked at her last check-up. I really believe this supplement helped bring back that healthy shine.

    Nicole H., Miami, FL

  • I’ve tried enzyme powders, probiotics, oils—you name it. This is the first product that covers it all and doesn’t get rejected by my cat. Definitely keeping this in the routine.

    David C., Denver, CO

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A portion of proceeds supports the ASPCA